Preface	6
	Contents	7
	1 Sustainability	9
	Abstract	9
	1.1 Background	9
	1.2 Sustainability Science	13
	1.3 Sustainability Measures	14
	1.3.1 Measures	14
	1.3.2 Sustainability Assessment	17
	References	19
	2 Service	22
	Abstract	22
	2.1 Definition	22
	2.2 Service Characteristics	23
	2.3 Service Structure	25
	2.4 Service Design Methodologies	26
	2.5 Service Delivery and Use	26
	2.6 Value Creation	27
	2.7 Behavioral and Technological Aspects of Service	29
	2.8 Service Card	29
	2.9 Service Performance: Measures and Indicators	30
	2.10 The Service Sector	32
	2.11 Service-Dominant-Logic	33
	2.12 Service Science	34
	References	35
	3 Sustainability and Service	37
	Abstract	37
	3.1 Why the Service Sector?	37
	3.2 Ecosystem Services	38
	3.3 Environmental Services	38
	3.4 Environmentally Friendly or Green Services	41
	3.5 Products-Service Systems (PSS)	43
	3.5.1 Classification of PSS	44
	3.6 Clean Service (CleanServ)	46
	3.7 Sustainable Services	50
	3.7.1 Nature Mimicry Approach	51
	3.7.2 Principles	52
	References	53
	4 Assessing Sustainable Services	55
	Abstract	55
	4.1 Decision-Making Process	55
	4.2 Assessment of Service’s Sustainability	56
	4.3 Macro-level: Methodology, Model and Measures	58
	4.3.1 Bee-Factor	59
	4.4 Micro-level: Methodology, Model and Measures	61
	4.4.1 Quantity Measures	63
	4.4.2 Quality Measures	63
	References	64
	5 Examples	65
	Abstract	65
	5.1 Introduction	65
	5.2 Gasoline Filling Station	66
	5.3 Money Transactions	68
	5.4 Music Market	70
	5.5 Transport	72
	5.6 Labeling	76
	References	77
	6 Sustainability as a Service	79
	Abstract	79
	6.1 Definition	79
	6.2 Design and Development of Sustainability as a Service	81
	6.2.1 Provider and Customer	82
	6.2.2 Value	82
	6.3 Examples	84
	6.3.1 Research	84
	6.3.2 Labeling	86
	6.3.3 Online Monitoring and Presentation System	87
	References	91